Two Generations Ahead of the
Competition, New CD-Recorder Redefines High-Speed Recording
WIRE)--Aug. 23, 1999--Smart and Friendly® announced the world's
first 12x CD-Recorder with CD-RW ReWritability today with the
unveiling of the new CD Rocket Mach 12.
Following the company's successful
launch of the world's first 8x CD-Recorder in November of 1997,
this latest announcement solidifies Smart and Friendly's position
as a technology leader -- engineering, designing and developing
optical storage solutions that are a full two generations ahead of
With unprecedented 12x Write, 4x
ReWrite and 32x Playback speeds, an unparalleled software suite
including eight of today's hottest-selling software applications,
and an Estimated Street Price (ESP) of $399 (internal model, Part
No. SAF1200), the new CD Rocket Mach 12 will make professional
performance available to individual users and hobbyists in early
Fourth Quarter, 1999.
The CD Rocket Mach 12 features
Adaptec's Easy CD Creator 4 Deluxe, allowing users to easily
create audio and backup CDs, access music on the Internet, fine
tune music tracks, enhance photos and videos like a pro, as well
as create personalized CD labels.
An all-in-one solution for
CD-Recording, this new software enables corporate, government and
power users to create content with professional results. Combined
with the performance of the CD Rocket Mach 12, users can create a
full 650MB CD in as little as six minutes.
"CD-RW drives have entered the
PC-industry mainstream because of rapid and continuing
improvements in price, performance, and ease of use," said Ted
Pine, president of InfoTech, a Norwich, Vt.-based market research
"With new products like Smart and
Friendly's CD Rocket Mach 12 offering 12x writing, 4x ReWrite and
32x Playback speeds for under $400, the industry has now entered a
new phase: bringing professional-level performance to the general
"This is a pivotal development in
CD-Recordable technology," said Perry Solomon, president and CEO
of Smart and Friendly.
"The CD Rocket Mach 12 will
completely redefine what today's CD-RW solutions should be capable
of. While the rest of the industry is just now introducing their
own 8x CD-Recorders, Smart and Friendly has developed and
delivered a 12x CD-Recorder with an unparalleled software suite
and everything you need to begin creating CDs right away, all for
an Estimated Street Price of just $399."
To provide the ultimate "out-of-box"
experience and ensure complete functionality to a broader range of
environments, the CD Rocket Mach 12 includes the following
-- Adaptec Easy CD Creator 4 Deluxe: The easiest way to put your
world on CD! With Adaptec Easy CD Creator 4 Deluxe, users can
download Internet music, including MP3 tracks, and record their
own CDs. Back up important files, make CD labels, covers and
inserts, and create custom music CDs to play in any standard CD
player or computer CD-ROM drive. Simply choose the type of CD you
want to make, then drag-and-drop files or tracks into the Easy CD
Creator window. Adaptec Easy CD Creator 4 Deluxe's new
capabilities include MP3 music support, DirectCD, powerful music
CD creation tools, Liquid Music Player, and MGI VideoWave® II
-- Adaptec Toast for Macintosh: (available in external model only)
Users can create data, audio or multimedia CDs with just a few
mouse clicks. This application enables users to compile their
favorite audio tracks from different sources as well as store and
distribute data files, graphics, images and video quickly and
-- PowerQuest Drive Image: Drive Image is the leading backup and
disaster recovery software package available on the market today.
Drive Image enables the user to create bootable CD-R or CD-RW
discs for disaster recovery or for hard drive upgrade that can be
run on any CD-ROM drive. Further, PowerQuest Drive Image allows
the user to back up selected partitions or an entire disk to CD-R
or CD-RW. For disks larger than the capacity of one CD-R disc,
backup data can span across multiple CD-R or CD-RW discs.
-- Sonic Foundry CD Architect: Writes studio-quality audio CDs,
samples audio from compact discs, records from DAT cartridges or
digitizes material through a Windows-compatible sound card.
Provides extensive support for PQ editing -- including track
times, adjusting gaps between tracks from 0 to unlimited seconds,
and printed cue sheets.
-- Sonic Foundry Sound Forge XP: Composes professional-quality
digital audio files with more than 25 digital audio effects and
processes. Sound Forge also lets users incorporate audio into web
-- Diamond Cut Audio Restoration Tools 32: Cleans up clicks and pops
from phonograph record source audio; removes hiss from cassette
and reel to reel tape, and enhances CD audio recordings. Audio
enhancement capabilities produce excellent audio masters for
recording to CD.
-- MediaPath CD-Quickshare with MA32 MediaAgent: The fastest way to
share all your CD-ROMs over a network, CD-Quickshare is the most
comprehensive software-only CD-ROM network access and management
solution. CD-Quickshare with MA32 caches the CD image to hard
drive so users can access the CDs at hard drive speeds. Twenty
times faster than hardware for five simultaneous users, Stac's
LZS compression technology improves network transfer speeds by up
to 44 percent. Track who is currently using a particular
CD-ROM...or who used it last. Maintain security of sensitive
data. Efficiently find, use and manage CD-ROM resources.
-- ECI Disc Inspector Pro: A complete utility package ensures that
your discs are written correctly. Disc Inspector Pro includes
data compare, lost session recovery, CD Table of Contents
display, and more.
-- Smart and Friendly CD Consultant: Simplifies the installation
process. This utility gives users the ability to automatically
install the software applications they select from among those
received with the CD Rocket Mach 12.
Both the internal and external
versions of the CD Rocket Mach 12 (Part No. SAF1200 and SAF1201
respectively) feature an Ultra SCSI Plug-and-Play PCI host adapter
for easy integration into Windows 95/98, Windows NT. External
models will be available at an ESP of $499.
About Smart and Friendly
Smart and Friendly, Inc. is
recognized as the industry's largest privately held manufacturer
of complete optical storage solutions, including CD-Recorders with
CD-RW ReWritability, CD-ROM's, network storage, media and
The company was recently named the
country's Number One Supplier to Retail of CD-Recorders and CD-ReWritable
products by Personal Technology Research (PTR), publishers of the
HOT Market Monitor USA. Smart and Friendly was also selected by
NewMedia Magazine as one of the digital media industry's most
influential suppliers, and placed on the NewMedia 500 List.
Smart and Friendly President and
CEO Perry Solomon was recently named to the Board of Directors of
the Optical Storage Technology Association (OSTA) and is Chairman
of the Market Development Committee.
Smart and Friendly products are
available at leading retail outlets including: American TV, Best
Buy, CDW, CompUSA, ComputAbility, Damark, DataVision, Fred Meyer,
Fry's Electronics, Insight Direct, J&R Computer World, Micro
Center, MicroWarehouse, Nationwide Computers, Nebraska Furniture
Mart, NECX, Outpost.com, PC Connection, Staples, Value America and
Wal*Mart and to resellers through D&H, Ingram Micro, Merisel,
and Tech Data.
Smart and Friendly products are
available internationally through a network of in-country
distributors and globally through Computer 2000, CHS, Ingram Micro
and Tech Data.
For product and sales information,
contact Smart and Friendly at 20520 Nordhoff Street, Chatsworth,
Calif. 91311; http://www.smartandfriendly.com.
Phone 800/959-7001 or
818/772-8001, fax 818/772-2888. Smart and Friendly also offers
free technical support over a toll-free line.
InfoTech is a market research firm
specializing in long-range forecasting of digital media for the
entertainment and information industries. For more information on
InfoTech or its services, InfoTech, Incorporated can be contacted
at: 312 Elm Street, Box 1563, Norwich, Vt. 05055-1563 USA. Phone:
802/649-8700. Fax: 802/649-8877 or on the Web at: http://www.infotechresearch.com
Note to Editors: Smart and
Friendly is a registered trademark. CD Rocket Mach 12 is a
trademark of Smart and Friendly, Inc. Any other product names are
trademarks or registered trademarks of their respective companies.
Smart and Friendly, Inc., Chatsworth
Perry Solomon, 818/772-8001
Beyond Words, Ltd.
Tracy Laidlaw, 602/569-0222