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SUNNYVALE, Calif.--(ENTERTAINMENT
WIRE)--Aug. 18, 1999-- Macrovision Corporation announced today
that Anchor Bay Entertainment has signed a multi-year agreement to
copy protect its DVD (digital video disc) products for select
titles. Anchor Bay offers an expansive selection of theatrical,
fitness, children's and special interest titles and will also use
the triangular "CP"(copy protection) logo in all of its trade
publications to inform video retailers that its DVDs are
protected.
"We are pleased that Anchor Bay
has taken this important step in copy protecting its DVD releases,"
said Richard Matuszak, vice president of sales and marketing at
Macrovision. "We look forward to working with Anchor Bay in using
DVD copy protection as an effective tool to increase the quantity
of DVD programs available to consumers without cannibalizing
videocassette revenues and profits."
Macrovision's DVD copy protection
is designed to prevent unauthorized copying of DVD programming to
VCRs without impacting the original picture. It is now used on
most DVDs being released and is the only technology of its kind
that is currently available to protect against unauthorized
copying to VCRs.
"Our DVD copy protection agreement
with Macrovision is an important element of our long-term plan to
provide a broad range of DVD titles for the consumer market," said
Dan Whitt, vice president and general manager of Anchor Bay
Entertainment. "It is important that we do everything within our
power to limit the unauthorized copying of our DVD titles."
Macrovision is best known for the
videocassette version of its copy protection technology, which is
used by every Motion Picture Association of America (MPAA) studio
on some or all of their videocassettes releases. In the U.S., over
1,500 corporate, educational, and special interest rights owners
apply the copy protection technology to their packaged media. DVD
copy protection was introduced in 1997 and has been utilized on
over 75 percent of all DVDs produced in the past year.
About Macrovision
Macrovision Corporation develops
and markets technologies to provide intellectual property rights
management and copy protection video and audio programs and
computer software. The Company provides its products and services
primarily to the home video, pay-per-view, cable, satellite, video
security, consumer multimedia and business software markets.
Macrovision has its headquarters in Sunnyvale, California with
subsidiaries in London and Tokyo.
All statements contained herein,
as well as oral statements that may be made by the Company or by
officers, directors or employees of the Company acting on the
Company's behalf, that are not statements of historical fact,
constitute "forward-looking statements" and are made pursuant to
the Safe-Harbor provisions of the Private Securities Litigation
Reform Act of 1995.
Such forward-looking statements
involve known and unknown risks, uncertainties and other factors
that could cause the actual results of the Company to be
materially different from the historical results or from any
future results expressed or implied by such forward-looking
statements. Such risks and uncertainties are outlined in
Macrovision's Annual Report on Form 10-KSB for 1998 and its
Quarterly Report on Form 10-Q for the quarter ended March 31,
1999, both as filed with the Securities and Exchange Commission.
These factors may not constitute all factors that could cause
actual results to differ materially from those discussed in any
forward-looking statement. The Company is not obligated to revise
or update any forward-looking statements in order to reflect
events or circumstances that may arise after the date of this
release.
Note to Editors: Additional
background information on Macrovision Corporation can be obtained
from our Web Site at www.macrovision.com.
Contact:
Macrovision Corporation
Miao Chuang, 408/743-8600
[email protected]
www.macrovision.com
or
Anchor Bay Entertainment
Sue Procko Public Relations, 818/227-0677
[email protected]
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