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Smart and Friendly CD-RW, CD-R Products Ranked at the Top of Latest Industry Reports

4x CD-RW Recorder Number One in Latest PC Data Report

Four CD-R Models Lead Personal Technology Research CD Drive Report

CHATSWORTH, Calif.--(BUSINESS WIRE)--July 26, 1999-- Smart and Friendly, Inc., most recently in the news for aggressive price reductions on its hottest-selling 4x CD-RW CD-Recorder and its complete line of CD-RW media, strengthened its lead in both the CD-R and CD-RW markets today, according to two separate industry reports. In PC Data's June 20th Report, Smart and Friendly's CDoSpeedWriter Plus was the number-one selling CD-RW Recorder with a Write speed of 4x or greater. Additionally, four of Smart and Friendly's CD-Recorders captured top rankings in the June CD Drives Report published by Personal Technology Research (PTR).

"As the documented number-one supplier of CD-R products to retail, we're also committed to providing the highest-quality CD-RW technology on the market," said Perry Solomon, Smart and Friendly President and CEO. "Users have recognized the exceptional quality and price/performance advantages that come from Smart and Friendly's focus on optical storage solutions. PC Data's latest findings validate Smart and Friendly's position of leadership in the CD-RW markets."

In the CD Drives Report published by PTR, Smart and Friendly held the top two CD-R model slots in terms of Placement Share Configuration, as well as four of the top 10 models within the same category. The top-ranking Smart and Friendly models include the CDoSpeedWriter Internal (Part No. SAF783), the CDoSpeedWriter Deluxe (Part No. SAF785) and both the internal and external versions of the CD Rocket (Part No. SAF793 and SAF791, respectively).

With its 24x Playback speed, the CDoSpeedWriter Plus helps expedite processes such as installing software from a CD and searching for files or data on a CD-ROM disc. The CDoSpeedWriter Plus, with its fast Playback speed, 4x Write and 2x ReWrite capabilities, as well as an extensive software suite, delivers unparalleled flexibility and functionality in a CD-RW Recorder at the $199 price point. In addition, a generous 2MB buffer assures an optimal recording experience by reducing the risk of failed recordings that can result from the hard-drive performance problems associated with smaller buffers.

Designed to provide the ultimate "out-of-box" experience, the CDoSpeedWriter Plus Internal Model has an easy-to-install ATAPI (EIDE) interface. As a result, users need only open the computer, install the drive into an available drive bay, connect power, signal, and audio cables, and close the computer.

To further enhance the exceptional price/performance value of the CDoSpeedWriter Plus, Smart and Friendly includes a feature-rich software suite that includes:

-    Adaptec Easy CD Creator Standard Edition: Enables users to create
     music, audio, data, video or mixed-mode CDs. Easy CD Creator runs
     on Windows 95, Windows 98 and Windows NT 4.0.

-    PowerQuest Drive Image: Drive Image is the leading backup and
     disaster recovery software package available on the market today.
     Drive Image enables the user to create bootable CD-R or CD-RW
     discs for disaster recovery or for hard-drive upgrade that can be
     run on any CD-ROM drive. Further, PowerQuest Drive Image allows
     the user to back up selected partitions or an entire disc to CD-R
     or CD-RW. For disks larger than the capacity of one CD-R disc,
     backup data can span across multiple CD-R or CD-RW discs.

-    Sonic Foundry CD Architect: Writes studio-quality audio CDs,
     samples audio from compact discs, records from DAT cartridges or
     digitizes material through a Windows-compatible sound card.
     Provides extensive support for PQ editing - including track
     times, adjusting gaps between tracks from 0 to unlimited seconds,
     and printed cue sheets.

-    Sonic Foundry Sound Forge XP: Composes professional-quality sound
     tracks with more than 25 digital audio effects and processes.
     Sound Forge also lets users incorporate audio into web page

-    Diamond Cut Enhance/CDR: Gives users the ability to make any
     audio sound better - even professionally recorded audio without
     noise. Includes a revolutionary Paragraphic EQ, Tube Warmth
     Emulator, a compressor/expander and many other sound-shaping

-    MediaPath MediaAgent: The most comprehensive software-only CD-ROM
     network access and management solution. Efficiently find, use and
     manage CD-ROM resources.

-    ECI Disc Inspector Pro: A complete utility package ensures that
     your discs are written correctly. Disc Inspector Pro includes
     data compare, lost session recovery, CD Table of Contents
     display, and more.

-    Smart and Friendly CD Consultant: Simplifies the installation
     process. This utility gives users the ability to automatically
     install software applications they select from among those
     received with the CDoSpeedWriter Plus. For Windows 95, Windows
     98, and Windows NT 4.0.

Shipping now, the internal version of the CDoSpeedWriter Plus (Part No.SAF798) has an estimated street price of $199 and includes a blank Smart and Friendly CD-R disc.

About Smart and Friendly: Smart and Friendly, Inc. is recognized as the industry's largest privately held manufacturer of CD-Recordable, CD-ReWritable, CD-ROM, and optical storage technology. The company was recently named the country's Number One Supplier to Retail of CD-Recorders and CD-ReWritable products by Personal Technology Research (PTR), publishers of the HOT Market Monitor USA. Smart and Friendly was also selected by NewMedia Magazine as one of the digital media industry's most influential suppliers, and placed on the NewMedia 500 List. Smart and Friendly President and CEO Perry Solomon was recently named to the Board of Directors and Chairman of the Market Development Committee of the Optical Storage Technology Association (OSTA).

Smart and Friendly products are available at leading retail outlets including American TV, Best Buy, CDW, CompUSA, ComputAbility, Damark, DataVision, Fred Meyer, Fry's Electronics, the good guys!, Harmony, Insight Direct, J&R Computer World, Micro Center, MicroWarehouse, Nationwide Computers, Nebraska Furniture Mart, PC Connection, Staples, Value America and Wal-Mart, and to resellers through D&H, Ingram Micro, Merisel, and Tech Data. Smart and Friendly products are available internationally through a network of in-country distributors and globally through CHS, Ingram Micro and Tech Data.

For product and sales information, contact Smart and Friendly at 20520 Nordhoff Street, Chatsworth, CA 91311;

Phone 800-959-7001 or 818-772-8001, fax 818-772-2888. Smart and Friendly also offers free technical support over a toll-free line.

Smart and Friendly is a registered trademark and CDoSpeedWriter Plus is a trademark of Smart and Friendly, Inc. Any other product names are trademarks or registered trademarks of their respective companies.

     Smart and Friendly, Inc.
     Perry Solomon, 818/772-8001
     [email protected]
     Beyond Words Ltd.
     Tracy Laidlaw, 602/569-0222
     [email protected]

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