New Everyday Price Does Not Rely
on Rebates, Coupons or Gimmicks
WIRE)--June 21, 1999--Smart and Friendly® Inc., the No. 1
supplier of CD-R products to retail, continues its long-standing
campaign to make the hightest quality CD-R technology affordable
for all users by declaring one of the industry's most aggressive
price reductions this year.
With the new, lower pricing, the
estimated street price (ESP) for the internal CD-SpeedWriter Plus
drops to only $199 -- a savings of 20 percent. Able to record a CD
in as few as 17 minutes, the CD-SpeedWriter Plus provides 4x2x24x
A 2-Megabyte buffer, a generous
software suite and a blank CD-R disc are included in this
ReWritable storage solution, providing users with a complete,
ultimate out-of-box experience.
"By offering an 4x CD-RW
drive below $200, Smart and Friendly is leading the market in
providing users a real incentive to replace their existing CD-ROM
drives with a CD-Recorder that also reads CD-ROM at high
performance," said Wolfgang Schlichting, research manager for
International Data Corp. (IDC), a Framingham, Mass.-based market
research firm that focuses on the storage industry.
"The new price point will
make higher performance CD-RW solutions available to a broader
range of users who need to share large files," added Schlichting.
Now at a price point that makes
the technology available to virtually all users, the
high-performance, ReWritable CD-SpeedWriter Plus is ideal for a
growing list of applications.
Individual users and hobbyists, as
well as software developers, music groups, government
organizations and educational institutions can record beta
releases or test recordings onto CD-ReWritable discs; new files
can be appended to the disc; earlier sets can be erased; and the
CD-ReWritable disc can be used again and again.
"The added value we provide
with this next-generation product makes the CD-SpeedWriter Plus an
exceptional solution for even the most performance-minded users,"
explained Perry Solomon, Smart and Friendly president and chief
executive officer. "But the new, lower pricing, simplified
installation and ease of use make it possible for everyone to
explore the advantages of CD-RW for themselves."
With its 24x Playback speed, the
CD-SpeedWriter Plus helps expedite processes such as installing
software and searching for files or data on a CD. In addition, a
generous 2-Megabyte internal buffer assures an optimal recording
experience by reducing the risk of failed recordings that can
result from hard drive performance problems associated with
Designed for easy installation,
the CD-SpeedWriter Plus Internal Model has a standard ATAPI (EIDE)
interface. As a result, users need only open the computer, install
the drive into an available drive bay, connect cables and close
To further enhance the exceptional
price/performance of the CD-SpeedWriter Plus, Smart and Friendly
includes a feature-rich software suite that includes:
-- Adaptec Easy CD Creator Standard Edition: Enables users to create
music, audio, data, video or mixed-mode CDs. Easy CD Creator runs
on Windows 95, Windows 98 and Windows NT 4.0.
-- PowerQuest Drive Image: Drive Image is the leading backup and
disaster recovery software package available on the market today.
Drive Image enables the user to create bootable CD-R or CD-RW
discs for disaster recovery or for hard drive upgrade that can be
run on any CD-ROM drive. Further, PowerQuest Drive Image allows
the user to back up selected partitions or an entire hard drive
to CD-R or CD-RW. For hard drives larger than the capacity of one
CD-R disc, backup data can span across multiple CD-R or CD-RW
-- Sonic Foundry CD Architect: Writes studio-quality audio CDs;
samples audio from compact discs; records from DAT cartridges or
digitizes material through a Windows-compatible sound card.
Provides extensive support for PQ editing -- including track
times, adjusting gaps between tracks from zero to unlimited
seconds, and printed cue sheets.
-- Sonic Foundry Sound Forge XP: Composes professional-quality sound
tracks with more than 25 digital audio effects and processes.
Sound Forge also lets users incorporate audio into Web page
-- Diamond Cut Enhance/CDR: Gives users the ability to make any
audio sound better -- even professionally recorded audio without
noise. Includes a revolutionary Paragraphic EQ, Tube Warmth
Emulator, a compressor/expander and many other sound-shaping
-- MediaPath MediaAgent: The most comprehensive software only
CD-ROM, network access and management solution. Efficiently find,
use and manage CD-ROM resources.
-- ECI Disc Inspector Pro: A complete utility package ensures that
the user's discs are written correctly. Disc Inspector Pro
includes data compare, lost session recovery, CD Table of
Contents display and more.
-- Smart and Friendly CD Consultant: Simplifies the installation
process. This utility gives users the ability to automatically
install software applications they select from among those
received with the CD-SpeedWriter Plus. For Windows 95, Windows 98
and Windows NT 4.0.
Shipping now, the internal version
of the CD-SpeedWriter Plus (Part No. SAF798) has an estimated
street price of $199 and includes a blank Smart and Friendly CD-R
About Smart and Friendly
Smart and Friendly is recognized
as the industry's largest privately held manufacturer of
CD-Recordable, CD-ReWritable, CD-ROM, and optical storage
technology. The company was recently named the country's Number
One Supplier to Retail of CD-Recorders and CD-ReWritable products
by Personal Technology Research (PTR), publishers of the HOT
Market Monitor USA.
Smart and Friendly was also
selected by NewMedia Magazine as one of the digital media
industry's most influential suppliers, and placed on the NewMedia
500 List. Solomon was recently named to the board of directors of
the Optical Storage Technology Association (OSTA) and is chairman
of the market development committee.
Smart and Friendly products are
available at leading retail outlets including American TV, Best
Buy, CDW, CompUSA, ComputAbility, Damark, DataVision, Fred Meyer,
Fry's Electronics, the good guys!, Insight Direct, J&R
Computer World, Micro Center, MicroWarehouse, Nationwide
Computers, Nebraska Furniture Mart, PC Connection, Staples, Value
America and Wal-Mart, and to resellers through D&H, Ingram
Micro, Merisel and Tech Data.
Smart and Friendly products are
available internationally through a network of in-country
distributors and globally through CHS, Ingram Micro and Tech Data.
For product and sales information,
contact Smart and Friendly at 20520 Nordhoff St., Chatsworth,
Calif. 91311; phone 800/959-7001 or 818/772-8001; fax
Smart and Friendly also offers free technical support over a
Keywords: Adaptec, CD-R,
CD-Recorder, CD-ROM, CD-RW, CD-SpeedWriter, CD-SpeedWriter Plus,
Creative Labs, HP, H-P, Hewlett Packard, Imation, Iomega, Memorex,
Philips, Recordable, Ricoh, Sony, TEAC, Yamaha
Note to Editors: Smart and
Friendly is a registered trademark and CD-SpeedWriter Plus is a
trademark of Smart and Friendly, Inc. Any other product names are
trademarks or registered trademarks of their respective companies.
Smart and Friendly Inc., Chatsworth
Perry Solomon, 818/772-8001
Beyond Words Ltd., Phoenix
Tracy Laidlaw, 602/569-0222