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Roxio & Virgin Enable Music Fans to Download & Burn The New Lenny Kravitz Video

First Step in Roxio and EMI's Strategic Alliance

MILPITAS, Calif., Oct. 17 /PRNewswire/ -- Roxio, Inc., the Digital Media Company, and Virgin Records, a division of EMI Recorded Music, announced today that consumers will be able to download and burn from and the soon-to-be-released Lenny Kravitz music video "Dig In". This promotion with Virgin Records authorizes consumers, who own Roxio's best-selling Easy CD Creator software, to burn the music video to CD.

"Roxio's strategic relationship with EMI was formed with the intention to deliver CD recording solutions for the authorized digital distribution of music," said Chris Gorog, president and chief executive officer for Roxio. "The Lenny Kravitz promotion represents a major milestone in the acceptance, by the music industry, of the pivotal importance that burning plays in the digital distribution model."

On October 30, customers who own Roxio's Easy CD Creator software can download and burn the Kravitz music video from and

At the sites, they will be prompted to enter their email address and postal code to receive a license to download the music video. Users who do not own Roxio software will be allowed to download the Kravitz video to their PC, but the license and video will expire, and will not be playable after 30 days. The music video uses Microsoft Corp.'s Windows Media Video technology and Digital Island,, will enable the delivery of the free download to consumers via its 2Way Web Services(TM).

"What's cool about this promotion is we are enabling fans to download Lenny's new 'Dig In' video and burn it to CD," said Ty Braswell, vice president of New Media for Virgin Records. "To do so, the only thing they need to do is register their email address. With that, we can send them updates on Lenny's touring, TV appearances, new remixes and other news. And, if a fan wants to give a copy of the video to their friends, thanks to Microsoft's digital rights management technology, the video will only play if the friend registers online."

"Digital Island's 2Way Web Services accelerate delivery and receipt of this exclusive Lenny Kravitz music video by delivering the online video closer to the end user for a faster, more reliable download," said Adam Cohen, chief media officer, Digital Island. "Roxio and Virgin are taking digital media commerce to a new level and paving the way for similar and innovative ground-breaking promotions for future artists."

Lenny, the first album of new material in nearly three years from genre-defying, multi-platinum selling rocker, Lenny Kravitz, is scheduled for release by Virgin Records on October 30, 2001. The album was written, arranged, produced and performed by the three-time Grammy winning artist, and features twelve Kravitz originals, including the debut single, "Dig In". Lenny is the highly anticipated follow-up to his breakthrough 1998 release, 5 (featuring the chart-topping "Fly Away" and his hit rendition of "American Woman"), and his most recent Greatest Hits, which contained the smash single "Again", nominated this year for an MTV Video Award for "Best Male Video". Greatest Hits has sold upwards of eight million copies worldwide, solidifying the premier American rock musician's international stature.

Roxio will also feature the music video promotion in its' worldwide consumer print, broadcast, and online advertising campaign. This campaign includes broadcast ads on MTV, VH1, ESPN and print ads in Maxim, Rolling Stone and Spin magazines.

About Virgin Records America

Virgin began in the early 1970s as a small, independent label based in London. By 1986 Virgin had grown dramatically, and brought its innovative approach to U.S. soil. Today, Virgin Records America and its London-based parent company Virgin Music Group Worldwide are part of the EMI, the world's third largest music company. In America, Virgin is distributed by EMI Music Distribution (EMD), and the label's offerings span virtually all contemporary musical genres -- including modern rock, R&B, pop, hip hop, rap, blues, country, film soundtracks, compilations and contemporary instrumentals. The array of artists on Virgin's roster includes: A Perfect Circle, Aaliyah, Air, B.R.M.C., Bathgate, Beenie Man, Ben Harper, Blue Man Group, Chemical Brothers, D'Angelo, Daft Punk, David Bowie, David Byrne, Do Or Die, Doves, Fatboy Slim, Gang Starr, Gorillaz, Ideal, Janet Jackson, John Lee Hooker, Joseph Arthur, Lenny Kravitz, Manu Chao, Mariah Carey, Massive Attack, Miranda Lee Richards, N.E.R.D., Nikka Costa, Perry Farrell, Placebo, Richard Ashcroft, Scarface, Spice Girls, Tank, Teddy Riley, Timbaland & Magoo, The Rolling Stones, Scarface, Tina Turner, UB40, and Yanni, just to name a few. The company also boasts strategic alliances with an eclectic array of labels, including Astralwerks, Blackground, Grand Royal, Luaka Bop, Immortal, I AM Recordings, and Rap-A-Lot, among others. Over 25 years after its humble beginnings, Virgin remains devoted to seeking and embracing artists who possess the talent, vision and passion to create something new and different.

About Digital Island

Digital Island®, a Cable & Wireless company, is the industry's first provider of 2Way Web Services that enable enterprises to leverage the Internet to increase the profitability of online operations, increase customer value and decrease costs. Digital Island provides robust managed hosting, content delivery and network infrastructure and applications required to transact, deliver, and manage profitable transactions and interactions. As a Cable & Wireless company, Digital Island operates data centers in the United States, Asia-Pacific region and Europe and has a global content delivery network that reaches more than 35 countries worldwide. Digital Island also leverages Cable & Wireless' advanced IP network reaching 70 countries. Digital Island is headquartered in San Francisco.

About Roxio

Roxio, Inc. makes the best selling CD burning software in the world enabling people to create, manage and move digital media. Roxio's suite of digital media products features Easy CD Creator (for Windows) and Toast (for Macintosh). Roxio also makes GoBack, the #1 selling system recovery software that enables PC users to "go back" in time to instantly recover from system crashes, virus attacks, failed software installations and data loss. Roxio distributes its products globally through strategic partnerships with major PC and drive manufacturers, national retail chains and Internet partnerships. Roxio's products are also available at its website, . Headquartered in Milpitas, California, Roxio also maintains offices in Colorado, Minnesota, Germany, and Japan. Roxio currently employs more than 250 people worldwide. Roxio is a member of the S&P SmallCap 600 and the Russell 2000 Index.

NOTE: Roxio, the Roxio logotype, and the Roxio tagline are trademarks of Roxio, Inc., which may be registered in some jurisdictions. Easy CD Creator, GoBack, and Toast are registered trademarks of Roxio, Inc. in the United States and may be registered in other jurisdictions. All other trademarks used are owned by their respective owners.

SOURCE: Roxio, Inc.

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