NEW YORK--(BUSINESS WIRE)--Oct. 10, 2000--TTR Technologies, Inc. a leading developer of digital anti-piracy technologies, announced the completion of the first prototype protecting DVD's against digital piracy.
The new patent pending technology successfully leverages TTR's copy protection technology originally developed to protect CD-ROM's and CD's against software and music content piracy.
Mr. Marc Tokayer, Chairman of TTR said, ``This success is a clear indication that our strategy of developing and investing in new technologies that are synergistic with our current technology base is paying off.''
DVD to DVD piracy is expected to become a major concern for content producers and manufacturers. At the present time the only technology available to prevent illegal copies of DVD content prevents piracy from DVD to VHS format. Demand for content protection against DVD-DVD piracy will accelerate as DVD players and DVD production systems became increasingly available and affordable.
The rate of DVD player unit sales growth surpassed all other consumer electronics in the first half of 2000 increasing more than 110% over the same period for 1999. According to the Consumer Electronics Association, unit sales of DVD players in 1999 reached the 12 million mark representing a 73% increase over sales figures for 1998. Since DVD players entered the market in 1997 the price per unit has dropped by more than 50%. This is a clear driver of demand for players and video discs. Growth in DVD content is expected to continue to accelerate in 2000. Three hundred million DVD's were shipped in 1999. That number is expected to double in 2000.
About TTR Technologies
TTR Technologies, Inc., designs, markets and sells proprietary anti-piracy products. The company has developed and commercialized products for the software and entertainment industries and is expanding its product range and reach through in-house development and joint ventures. TTR has a joint development and marketing agreement for music CD copy protection with Macrovision. TTR owns 50% of ComSign, the Israeli affiliate of VeriSign, Inc.. For more information about TTR Technologies visit http://www.ttrtech.com.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Any statements released by TTR Technologies, Inc. that are forward looking are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company's business and prospects, including economic, competitive, government, technological and other factors discussed in the Company's filings with the Securities and Exchange Commission.