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Sonic Introduces One-Step Video-to-DVD Production with AutoDVD

Automated Processing Includes Sonic's Award-Winning Video Encoding

AMSTERDAM, The Netherlands--(BUSINESS WIRE)--Sept. 11, 2000--Sonic Solutions today introduced AutoDVD(TM), the first one-step video-to-DVD production system to incorporate professional-level video encoding. Making its debut at the International Broadcasting Convention (IBC), AutoDVD extends Sonic DVD Creator -- the industry's leading solution for professional DVD production -- with a simple, "one-step'' interface, streamlined video encoding, and automated DVD-R creation.

"As DVD production facilities try to keep up with the dramatic upsurge in demand for titles, they are looking for an easy way to gain further efficiencies in the production process,'' said Dan Leighton, Sonic Vice President of Marketing. "Sonic AutoDVD is unique in its ability to allow production facilities to use a template-driven process to automatically generate titles, and that scales from a single desktop to a complete, networked production facility. With AutoDVD, title production is easier than dubbing a tape.''

AutoDVD leverages DVD Creator's modular architecture allowing users to scale from a single desktop system to a facility-wide network with multiple AutoDVD, video encoding, authoring and formatting workstations. For larger facilities, AutoDVD's sophisticated, IP-based job-control system, permits automatic coordination of encoding, authoring and formatting operations spread over multiple host CPUs. For single system operation, a simple one-window interface coordinates the separate processes, making it possible for non-technical users to become productive in minutes. AutoDVD uses Sonic's DVD Creator technology, including acclaimed SD-2000 video encoder, ensuring the best available video encoding quality and Sonic's HyperMux(TM) formatting technology for producing optimized disc performance.

"We make extensive use of Sonic DVD Creator for DVD-based client presentations and internal communications. We're excited about AutoDVD, because it will allow us to get more of our straightforward, client presentations done more quickly,'' said Tim Johnson, Video Editor at Leo Burnett USA, a wholly owned subsidiary of Chicago-based Bcom3 Group, Inc., ( one of the world's largest marketing communications holding companies. "At the same time, because it's from Sonic, we can easily move our more complex titles to post production facilities if more advanced authoring is required.''

For DVD facilities that create multiple DVD titles every week -- or every day -- automation is the key requirement to maximize throughput, deliver better quality and reduce costs. AutoDVD allows post facilities to make the best use of their staff, while delivering more, high-quality DVDs in less time.

"At Midnight Transfer, we specialize in feature film work. Every day, after telecine is complete, we load rushes into DVD Creator to turn them into DVDs,'' said Neil Harris, owner of Midnight Transfer, one of London's leading post-production facilities. "With the new AutoDVD from Sonic, we'll be able to get out top-quality video with an even faster turnaround, and that gives us an important competitive advantage.''

AutoDVD is targeted to ship in November; pricing for the AutoDVD option will be $4,999 U.S.

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